The Deal Lab builds bespoke go-to-market systems for accelerated, sustainable growth.
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How We Can Help
Find & Scale Message-Market-Fit (4-Month Pilot)
Learn about our proven process for rapidly deploying GTM experiments to test & validate messaging before scaling. (Costs less than an SDR!)
Find Your Message-Market-Fit Today
Map your Total Addressable Market w/ Custom Data
A proprietary dataset of every company and contact in your market, enriched w/ custom fields that accelerate won revenue.
Learn About Our Proprietary Method
Bespoke GTM Systems & Engineering
We are Clay Certified Experts and renowned as some of the world's most creative & impactful GTM engineers; a category of one.
Book Your Free Consultation Here
Aligns to internal priorities and accelerates goal attainment
Focused on profitable, repeatable, and scalable revenue engines
Bespoke offerings based on where we can deliver outsized returns
Sells a stale, packaged copycat product & acts as a silo
Focused on sending a lot of emails, building cool looking tables, and # of "leads"
Productized, cookie-cutter offerings based on what $100M offers told them to say
Don't Just Take It From Us
Neil Gandhi
Founder
Paage.io
Kellen is an absolute legend. He has the horsepower of 10 full-time sales reps, and is in the top 1% of people who know what they're doing when it comes to cold email. Also, a terrific guy to hang out with. 12/10 would recommend.
Eli Goldaris
Managing Director
IsaganiYorke.com
The Deal Lab has cracked the code on B2b growth, turning the painful process of outbound sales into something that actually works. His Message-Market-Fit approach is brilliant, effective, and changing how our company connects with our target customers.
Saad Khan
Director of Sales
Alignedup.com
Kellen is one of the best outbound practitioners in the space. I have learned a lot from conversations about outbound and building systems with Kellen and it continues to impress how he stay ahead of curve.
Eric Steeves
Owner
SilverBearRevenue.com
Kellen is a natural leader and mentor with an olympic coaches heart and mind. He holds himself and everyone accountable to a higher standard. I have never seen someone take complex ideas and processes and lovingly turn them into useful spirited action through teaching and community.
Bryant Suellentrop
Founder
Elevateanddelegate.com
The Deal Lab helped us test whether outbound could be an effective channel for us. After an initial pilot we spent some time working on things internally and I am happy to say that today we see a healthy stream of business coming from cold email.
Patrick William Joyce
Head of Global Accounts &
Strategy
Levelupleads.io
When it comes to Clay Agencies and GTM systems, The Deal Lab are in a league of their own. I learned more from Kellen in half an hour than I did in 8 years doing outbound sales.
Tiger Joseph
Founder
Videobuilders.com
I've gotten to see Kellen's efforts behind the scenes since long before The Deal Lab was even created. What he has built is extremely impressive and the value delivered to clients is something most only dream of. He's helped me countless times in my business, and it's no surprise to see his company take off.
Ronen Pessar
Chief Executive Officer
RonenPessar.com
The Deal Lab's ability to rapidly deploy creative GTM solutions is incredible. I've worked with them in a few companies now, and every single time they exceeded expectations.
Tim Cleveland
Founder
Microhalos.com
The first time I hired Kellen & his team, they quickly blew my expectations out of the water. Their ability to provide creative, uniquely engineered solutions surpasses anything I've ever seen in the Sales & Marketing world. As an electrical engineer it is amazing to see what these guys are doing, which is why I've brought them toon to a number of additional projects as well.
Christian Desrosiers
Founder
Visceral.ai
The Deal Lab helped us when we were just getting started. We had some ideas we wanted to test and together we found a niche we could focus on. I still use the messaging and segmentation that Kellen & his team provided during our pilot together and it's still getting us meetings.
Become Our Next Testimonial
Case Studies
(Message-Market-Fit Pilot) Helping a
Pre-Seed Startup Find MMF
How we helped Visceral.ai, who had no website and had not built their product yet, validate their hypothesis before building
How We Created Visceral.ai's Outbound Messaging
(Custom TAM Dataset) Helping a Series-B
Startup 10x contact coverage.
How we helped {Confidential} 10x the number of valid email contacts they could find vs with Zoominfo or Apollo
How We 10x'd {Confidential}'s Contact Coverage
Services
Message-Market-Fit
Pilot (4-Months)
4-Month Cold Email Sprint
Map your Market(s)->Segment(s)->
Persona(s)->Angle(s)
We handle reply management,
infrastructure setup & sending
Perfect for teams going 0->1 or
struggling to make outbound work
Explore a Pilot With The Deal Lab
Custom TAM
Dataset (1-of-1)
~4-6 Weeks Payment to Delivery
Every Company, Every Contact;
Validated + Scored + Custom Fields
We Build 1-of-1, Custom Datasets
Based On Your Dream Research
Automate Your Team's Research &
Clean Up Your CRM
Begin Building Your Bespoke Data
#1 B2B GTM
Engineering Agency
Inbound Routing + Data Enrichment
Automate Signal & Triggers; Get
Alerts That No One Else Has
We Embed With Your GTM Team
Like a Product Manager
Accelerate Revenue, Enable Your
Team, and Stand Out In The Market
Work With Our Team of Experts
Frequently Asked Questions
Partners We Love
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Services
Message Market
Fit Pilot
Custom Target
Market Dataset
GTM Engineering
& Automations
General GTM
Consulting
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