Bible Journey was able to build the foundations for sustainable growth
Our partnership with Bible Journey highlights the critical role of market understanding, strategic refinement, and value-driven approaches in achieving product-market fit. The insights gained have set the stage for Bible Journey's future marketing and sales initiatives, making our collaboration a cornerstone for their continued growth.
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In Their Own Words
“We are thankful for The Deal Lab's keen insights and recommendations. They have helped us refine our messaging, consider changes to our pricing model, and provided valuable assets to boost engagement. We're looking forward to our continued partnership.”
— Daniel Vogelzang, Board Member @ Bible Journey
Meet Conklin Media
Industry: Digital Education & Religious Platforms
Board Member Leading the Effort: Daniel Vogelzang
Problem: Struggling to achieve product-market fit
Services Provided: Sales Strategy Refinement and Outbound Lead Generation
Timeline: 3 Months (May to August 2023)
The Challenge
Bible Journey, a platform dedicated to Bible teaching and literacy, had a pressing issue. They needed leads for their newly developed app. They faced the critical challenge of converting initial interest into paying customers. Daniel Vogelzang, a board member, led the effort to refine their sales strategy and enhance revenue growth.
Our Solution
Pilot Campaign
Our engagement commenced with a three-month pilot campaign targeting lead and executive pastors to drive interest and potential leads for Bible Journey's app.
Key Findings & Insights
- High Open Rates: Achieved an impressive 92% open rate, affirming pastors were receptive to digital outreach.
- Varied Interest Levels: Encountered a spectrum of engagement, ranging from high interest to hesitation.
- Market Saturation: Noted the lack of urgency among leads due to the presence of similar internal solutions.
- Need for Differentiation: Prospects often confused Bible Journey with existing or familiar solutions.
Strategies Recommended
- Value-Driven Content: Introduce micro workshops and other free assets to drive value and differentiate Bible Journey from competitors.
- Lead Magnets: Recommended asset prompts or “lead magnets” to engage potential leads at different stages of the sales funnel.
- Segmented Lead Journeys: Treat inbound vs outbound leads differently. Bible Journey had experience selling to inbound leads but needs to continue to think about how to address outbound.
Results
1. Refined Messaging
Bible Journey was able to fine-tune its market messaging to meet the specific needs of potential customers more effectively.
2. Pricing Model Reconsideration
In light of market saturation and differentiation issues, Bible Journey is contemplating revising its pricing model.
3. Sales Strategy Guidance
Helped contextualize our piece of the sales process against the larger strategic picture for Bible Journey to better align outbound sales goals to company goals.
4. Continued Partnership
Expressing gratitude for the insights and support from The Deal Lab, Bible Journey is considering an extended collaboration for future campaigns and initiatives.
5. Cost Effective Experimentation
By doing all of the above for less than the cost of a single junior sales rep, Bible Journey was able to quickly avoid the mistake of investing in a sales team that wouldn’t have succeeded.
Outbound Sales Consulting Is What We Do.
Having built dozens of sales teams from the ground up, we are intimately familiar with the steps it takes to go from founder-led sales to seeing a consistent flow of deals close from outbound channels.